I run content programs where the writing has to survive scrutiny.

Basil Sadiq, headshot

Basil Sadiq, founder of Comarketer

An editorial studio for technical companies. Research, guides, tools and positioning.

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Two things show up in every engagement

01 · JudgmentI catch what others ship
I trace the numbers to their source, I flag the claim that won’t survive a knowledgeable reader, and when the obvious fix is wrong, I stop it before it goes out. In technical categories that discipline is the product, because the buyer is trained to spot the one shaky statement and one is enough to lose them.
02 · RangeI close the distance between strategy and shipping
I write the page and build it, design the funnel and wire it up, argue the positioning and then produce the assets that carry it. Clients don’t need three vendors to get from idea to live.

What the people who hired me say

Basil is an exceptional marketing strategist, leader, and true ‘jack of all trades.’ He’s one of the few people I will look to bring with me whenever I start a new gig :)

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At Handshake, he made a significant impact on our content marketing efforts, growing our employer blog from scratch and managing various campaigns while supporting our GTM team. Basil showcased his leadership capabilities by effectively overseeing full-time employees, interns, and contractors, and consistently bringing out the best in everyone around him.

His knack for creating engaging content marketing strategies was evident in the successful launch and execution of Handshake’s Early Talent Awards. Basil also played a critical role in supporting large, cross-functional content initiatives like Handshake Access, our annual conference.

Beyond his professional skills, Basil was a fantastic culture-add to our team – always bringing a positive attitude to work and a willingness to support his colleagues and team. I wholeheartedly recommend Basil for any content or growth role – his expertise, adaptability, leadership, and strong work ethic make him the perfect asset to any team.

Kristen Ribero, headshot
Kristen RiberoHead of Corporate MarketingManaged Basil directly · April 2023

‘Creative communications project manager’ comes to mind when I think about Basil. As a communications professional reporting to me for two years, he demonstrated a natural ability to juggle multiple priorities and deliver engaging content through compelling communications and multimedia - for both internal and external audiences.

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I continue to appreciate his candor and sense of humor, which make him a trustworthy and likable colleague and friend. Basil will be a valuable asset for any organization seeking solid employee engagement and diversity and inclusion comms experience.

Kate Rezucha, headshot
Kate RezuchaDirector of Internal CommunicationsManaged Basil directly · February 2018

Basil served on my team at VolunteerMatch right after a staffing restructure. His ability to join a new team and jump into new marketing assignments was impressive.

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Basil has a way of creating compelling social media content that’s easily shareable and engaging. He is a team player who always supports the mission of the project and the organization. Basil’s writing is concise, clear, and compelling.

Bree von Faith Smith, headshot
Bree von Faith SmithVP of MarketingManaged Basil directly · May 2018

The through-line

The through-line isn’t a metric. It’s how I think about the work.

Most of these are honest about what they can’t show. Where the numbers live in a client’s systems, I say so rather than reach.

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