I run content programs where the writing has to survive scrutiny.

Basil Sadiq, founder of Comarketer
An editorial studio for technical companies. Research, guides, tools and positioning.
Two things show up in every engagement
01 · JudgmentI catch what others ship
02 · RangeI close the distance between strategy and shipping
Selected work
All 8 case studies →- Avg. search position28.2 → 8.6Page three → page one
CNaught
Reframing paid search from decline to healthy scaling
The paid-search numbers looked like decline. Read correctly, they were the signature of healthy scaling.
- Organic impressions
- 187K → 393K
- Paid conversions at flat CPL
- +155%
- eBook MQLs100+Across the guide program
Greenplaces
Productizing content into a demand engine
Another explainer PDF wasn’t going to move anyone, so I built interactive tools people actually wanted to use.
- LinkedIn newsletter subscribers
- 2,000+
- Peak webinar registrations
- 200–300
- The awards programGoodwill → pipelineNon-winners raised their hands
unitQ
Finding the citation supply chain behind zero AI visibility
An AI-search tool showed zero share of voice. The audit said the content was already right, and the whole problem lived off the site.
- Webinar registrants
- ~30 → 78
- Research study responses
- 0 → 200+
- CampusTalks synthesis14 → 5Universities, four continents
Coursera
Editorial lead on a flagship annual research report
A flagship annual report gets published once and then sits there. The work was turning it into something that kept earning all year.
- countries in one report structure
- 109
- as lead copywriter and editor
- Consecutive years
What the people who hired me say
Basil is an exceptional marketing strategist, leader, and true ‘jack of all trades.’ He’s one of the few people I will look to bring with me whenever I start a new gig :)
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At Handshake, he made a significant impact on our content marketing efforts, growing our employer blog from scratch and managing various campaigns while supporting our GTM team. Basil showcased his leadership capabilities by effectively overseeing full-time employees, interns, and contractors, and consistently bringing out the best in everyone around him.
His knack for creating engaging content marketing strategies was evident in the successful launch and execution of Handshake’s Early Talent Awards. Basil also played a critical role in supporting large, cross-functional content initiatives like Handshake Access, our annual conference.
Beyond his professional skills, Basil was a fantastic culture-add to our team – always bringing a positive attitude to work and a willingness to support his colleagues and team. I wholeheartedly recommend Basil for any content or growth role – his expertise, adaptability, leadership, and strong work ethic make him the perfect asset to any team.

‘Creative communications project manager’ comes to mind when I think about Basil. As a communications professional reporting to me for two years, he demonstrated a natural ability to juggle multiple priorities and deliver engaging content through compelling communications and multimedia - for both internal and external audiences.
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I continue to appreciate his candor and sense of humor, which make him a trustworthy and likable colleague and friend. Basil will be a valuable asset for any organization seeking solid employee engagement and diversity and inclusion comms experience.

Basil served on my team at VolunteerMatch right after a staffing restructure. His ability to join a new team and jump into new marketing assignments was impressive.
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Basil has a way of creating compelling social media content that’s easily shareable and engaging. He is a team player who always supports the mission of the project and the organization. Basil’s writing is concise, clear, and compelling.

- Inside the black box: How AI actually sources information (and why SEO still matters)11 min
- How Comarketer.ai built an AI-driven marketing tool that personalizes campaigns at scale4 min
- The AI style guide: your key to chatbot-assisted content that captivates and converts7 min
- Which generative AI chatbot is best for marketers? We compared ChatGPT, Gemini, Copilot, and Claude to find out11 min
The through-line
The through-line isn’t a metric. It’s how I think about the work.
Most of these are honest about what they can’t show. Where the numbers live in a client’s systems, I say so rather than reach.
Updates
New work and guides, when there’s something worth sending.
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