Guides
The methods behind the work, written up so you can use them.
Method
41%of AI citations come from Google’s top 10 results
Method· 11 min read
Inside the black box: How AI actually sources information (and why SEO still matters)
AI doesn’t “just know things”—it’s running sophisticated information retrieval systems with measurable biases and blind spots that make traditional SEO more critical than ever.
Build note

10015
hours to buildBuild note· 4 min
How Comarketer.ai built an AI-driven marketing tool that personalizes campaigns at scale
Method
- Do
- Show, don’t tell.
- Don’t
- “Synergy.”
Method· 7 min
The AI style guide: your key to chatbot-assisted content that captivates and converts
Test · Readability, out of 5
- ChatGPT
- 4.5
- Claude
- 4
- Gemini
- 3.5
- Copilot
- 2.5
Test· 11 min
Which generative AI chatbot is best for marketers? We compared ChatGPT, Gemini, Copilot, and Claude to find out
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Updates
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