What I actually do
Four kinds of engagement. Each one ends with something your team can run without me.
Editorial programs
Long-form people actually finish
Reported features, research, and POVs on a cadence — with a named editor at the gate.
Editorial programs
Long-form people actually finish
Reported features, research, and POVs on a cadence — with a named editor at the gate.
- A publishing cadence you can hold, not the one that looks good in a deck.
- Briefs specific enough that a second writer would produce the same piece.
- A rubric someone other than me can score.
Interactive campaigns
Calculators, benchmarks, microsites
Built end to end. The assets that earn links instead of begging for them.
Interactive campaigns
Calculators, benchmarks, microsites
Built end to end. The assets that earn links instead of begging for them.
- Methodology first: which inputs count and where the honest ranges sit.
- Data model through prototype to shipped asset, with design and engineering.
- Built to stay linkable after the campaign window closes.
Search and answer engines
Rank in Google. Get cited by the rest.
Structure, sourcing, and entities that hold up in SERPs and in answer engines.
Search and answer engines
Rank in Google. Get cited by the rest.
Structure, sourcing, and entities that hold up in SERPs and in answer engines.
- Sourcing an answer engine will actually surface, not just link out to.
- Structure that survives being chunked and retrieved out of order.
- Entity coverage, so the model knows what you are before it decides to cite you.
Operating systems
Systems your team keeps running
Briefs, rubrics, workflows, and training — documented, then handed over.
Operating systems
Systems your team keeps running
Briefs, rubrics, workflows, and training — documented, then handed over.
- Written down, so it survives the person who wrote it.
- Training for the team that inherits it.
- Handover is the deliverable, not a retainer that never ends.
A rubric nobody else can apply is a preference, not a standard.