The work
Programs that shipped, and what they moved.
Case studies
Full engagements, told through the decisions that shaped them.
- The repositioningCreators → EnterpriseOne buyer, said out loud
Capsule
Finding the enterprise buyers hidden inside a 10,000+ waitlist
The waitlist was already growing. The question that mattered was who those people were.
- on the AI Studio waitlist
- 10,000+
- competitors analyzed, company by company
- 6
- Avg. search position28.2 → 8.6Page three → page one
CNaught
Reframing paid search from decline to healthy scaling
The paid-search numbers looked like decline. Read correctly, they were the signature of healthy scaling.
- Organic impressions
- 187K → 393K
- Paid conversions at flat CPL
- +155%
- Modelled per project+$2,331Illustrative output, 30 days faster
Contra
Turning marketplace data into a business case for project-based work
A freelancer-rate calculator, reframed into a tool that answers a bigger question about how to resource a need.
- the decision the tool was rebuilt around
- Hire or project?
- money and time saved, per need
- 2 numbers
- CampusTalks synthesis14 → 5Universities, four continents
Coursera
Editorial lead on a flagship annual research report
A flagship annual report gets published once and then sits there. The work was turning it into something that kept earning all year.
- countries in one report structure
- 109
- as lead copywriter and editor
- Consecutive years
- eBook MQLs100+Across the guide program
Greenplaces
Productizing content into a demand engine
Another explainer PDF wasn’t going to move anyone, so I built interactive tools people actually wanted to use.
- LinkedIn newsletter subscribers
- 2,000+
- Peak webinar registrations
- 200–300
- Blog readership0 → 30,000+Built from nothing
Handshake
Building the enterprise content function from a standing start
Third marketer at the company. No blog, no thought-leadership program, no content-driven pipeline. I built all three.
- Network Trends cadence
- Annual → quarterly
- Enterprise pipeline driver
- Largest
- The awards programGoodwill → pipelineNon-winners raised their hands
unitQ
Finding the citation supply chain behind zero AI visibility
An AI-search tool showed zero share of voice. The audit said the content was already right, and the whole problem lived off the site.
- Webinar registrants
- ~30 → 78
- Research study responses
- 0 → 200+
- Guiding narrativeA problem-first hookWritten to open the guide
Uplimit
Rebuilding an AI company’s story around a problem its audience already believed in
Their framework led with efficiency. I led with the two-sigma problem, a named challenge in learning science.
- The problem the story was anchored in
- Two-sigma
- Industry pages shipped on one template
- 3 pages
In the wild
Work that shipped under someone else’s masthead.
- Forbes Technology CouncilArticle
The best product teams aren’t shipping more, they’re listening differently
2026Ghostwritten
- Forbes Technology CouncilArticle
The death of product intuition: why gut feel is no longer enough
2026Ghostwritten
- Article
AI coding agents are emitting 250,000 tonnes of carbon emissions each year. Here’s how we got there.
- Article
How a biochemist turned builder sells sustainability
- Article
How much carbon does AI actually use, and why it’s so hard to find out
- Article
How to actually measure the carbon footprint of AI code
- Article
It’s time to focus on the climate impact of AI-written code
- Customer story
Lubanzi Wines: how a South African winery went from DIY spreadsheets to a high-integrity carbon credit strategy
- Article
Meet Sage: an AI sustainability teammate for teams that can’t afford to wait
- Article
Q1 2026 voluntary carbon market news: what buyers need to know
- Article
The business cases that finally landed after 20 years of selling sustainability
- Article
AI in higher education: guidance for university leaders
- Guide
The GenAI gender gap
Gated
- Report
2025 Global Skills Report
Gated
- Article
A guide to curriculum transformation: lessons from CampusTalks leaders
- Article
Micro-credentials and the future of talent
- Report
2024 Micro-Credentials Report
Gated
- Report
2025 Micro-Credentials Report
Gated
- Article
50 essential sustainability statistics for 2025
- Article
California SB 253 and SB 261: answers to your FAQs
- Article
CDP’s latest 2025 updates: how these changes impact your reporting success
- Article
Corporate sustainability under the Trump administration
- Article
How to navigate your first 30 days in a new sustainability role
- Article
How to weave sustainability into your business DNA
- Article
Navigating Microsoft’s sustainability requirements
- Article
New IFRS S2 guidance: climate transition plans now have teeth
- Article
Science-based targets: what they are and why you should set them
- Article
SEC climate disclosure ruling explained
- Article
Sustainability simplified: a handy guide to ESG terms
- Article
Sustainability’s bottom line: real returns in an uncertain landscape
- Landing page
Tiny Climate Acts
- Article
Understanding the difference between scope 1, 2, and 3 emissions
- Article
What Trump’s Big Beautiful Bill really means for clean energy, carbon disclosure, and the climate
- Article
Why climate action will move forward
- Article
Why sustainability in architecture can’t wait: the blueprint for a low-carbon future
- Article
Why sustainability is becoming a key factor in IPOs
- Article
3 trends in early talent recruiting to know for fall
- Article
5 steps to build your advocate program
- Report
Handshake’s third annual Campus to Career report
Gated
- Article
Capturing a diverse talent pool with Handshake Premium
- Customer story
Clever ideas from SAS: Handshake’s virtual internship engagement plan
- Article
Creative ways to make your virtual internship a success
- Landing page
2021 Early Talent Awards
- Landing page
2022 Early Talent Awards
- Landing page
2023 Early Talent Awards
- Article
Finding candidates for hard-to-fill roles with Handshake Premium
- Article
From on-campus to online: Handshake’s virtual campus recruiting suite
- Report
2019 Campus to Career report
- Report
2020 Campus to Career report
- Customer story
How CDW became a proactive recruiting engine with Handshake Premium
- Article
How to conduct a virtual onboarding for new hires
- Article
How to host a virtual event
- Article
How to write a recruiting message to students, plus examples
- Report
Mapping Gen Z
- Customer story
M&T Bank optimizes on-campus visits with proactive outreach on Handshake
- Article
Rescinding offers: 3 reasons to support early talent through meaningful project-based work
- Customer story
SAS on campus: hiring top university talent with Handshake
- Article
Virtual career fairs: 7 ways employers can stand out
- Oprah.comPress
How to find volunteer opportunities
- SuperhumanArticle
AI agents in higher education
- SuperhumanArticle
AI policy in higher education
- SuperhumanLanding page
EDUCAUSE 2026 events and resources
- Article
AI is coming for research work. We asked professionals which part.
- Article
The best product and CX conferences to attend in 2026
- Article
Customer feedback analysis template
- Landing page
unitQ Epic Awards
- Landing page
Quality Research Hub
Nothing matches both filters.
What the people who hired me say
Basil is an exceptional marketing strategist, leader, and true ‘jack of all trades.’ He’s one of the few people I will look to bring with me whenever I start a new gig :)
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At Handshake, he made a significant impact on our content marketing efforts, growing our employer blog from scratch and managing various campaigns while supporting our GTM team. Basil showcased his leadership capabilities by effectively overseeing full-time employees, interns, and contractors, and consistently bringing out the best in everyone around him.
His knack for creating engaging content marketing strategies was evident in the successful launch and execution of Handshake’s Early Talent Awards. Basil also played a critical role in supporting large, cross-functional content initiatives like Handshake Access, our annual conference.
Beyond his professional skills, Basil was a fantastic culture-add to our team – always bringing a positive attitude to work and a willingness to support his colleagues and team. I wholeheartedly recommend Basil for any content or growth role – his expertise, adaptability, leadership, and strong work ethic make him the perfect asset to any team.
‘Creative communications project manager’ comes to mind when I think about Basil. As a communications professional reporting to me for two years, he demonstrated a natural ability to juggle multiple priorities and deliver engaging content through compelling communications and multimedia - for both internal and external audiences.
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I continue to appreciate his candor and sense of humor, which make him a trustworthy and likable colleague and friend. Basil will be a valuable asset for any organization seeking solid employee engagement and diversity and inclusion comms experience.
Basil served on my team at VolunteerMatch right after a staffing restructure. His ability to join a new team and jump into new marketing assignments was impressive.
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Basil has a way of creating compelling social media content that’s easily shareable and engaging. He is a team player who always supports the mission of the project and the organization. Basil’s writing is concise, clear, and compelling.
